Feminine Hygiene Products Market Size Worth USD 31.51 Billion by 2027 - Emergen Research (2023)

FAQs

What is the market size for feminine products? ›

Revenue in the Feminine Hygiene segment amounts to US$4.51bn in 2023.

The global feminine hygiene products market was valued at $38.9 billion in 2020, and is projected to reach $68.7 billion by 2030, registering a CAGR of 6.1% from 2021 to 2030.

Market Overview

The global personal hygiene market size was valued at USD 525 billion in 2021. It is projected to reach USD 720 billion by 2030, growing at a CAGR of 3.6% during the forecast period (2022–2030).

The global feminine hygiene products market was valued at USD 20.9 billion in 2020 and is projected to reach USD 27.7 billion by 2025, growing at a cagr 5.8% from 2020 to 2025.

Market Overview 2023-2028:

The global feminine hygiene products market size reached US$ 26.5 Billion in 2022.

But even before the pandemic and inflation began to hit period product consumers, essential feminine products like pads, tampons and even women's razors tend to be an additional cost for women due to the pink tax, a price hike for products marketed toward women.

Tampons and Pads

Pads, followed closely by tampons, are the most frequently chosen period product for maintaining menstrual hygiene. Pads and tampons are made with a combination of absorbent fibers, both natural and synthetic, including cotton and rayon.

The gross margin on feminine hygiene products can be as high as 70%, while the tissue industry, which has a similar supply chain, has an average gross margin of around 30%.

The average cost of menstrual products was $20 per cycle as of January 2021, according to National Organization for Women, before inflation hit decade-highs. That added up to an estimated $200 to $300 per year and thousands of dollars over the course of a lifetime.

Who are the target audience in the Personal Hygiene Products Market? Personal hygiene products vendors, Personal hygiene products retailers, Medical companies, Healthcare companies are the target audience in the personal hygiene products market.

What are the most profitable hygiene products? ›

Good personal hygiene is one of the best ways to protect yourself from getting gastro or infectious diseases such as COVID-19, colds and flu. Washing your hands with soap removes germs that can make you ill. Maintaining good personal hygiene will also help prevent you from spreading diseases to other people.

At a glance some period poverty facts from the US only: 500 million people lack access to menstrual products and hygiene facilities. 16.9 million people who menstruate in the US are living in poverty.

Overall, the 2022 tampon shortages are being caused by the same factors as other shortages—access to raw materials, shipping troubles, and labor issues. As Time pointed out, tampons are made with cotton and rayon, two materials that have been in high-demand for personal protective equipment throughout the pandemic.

The average woman spends about $20 on feminine hygiene products per cycle, adding up to about $18,000 over her lifetime.

“In our stores, you'll find period products listed under “personal hygiene” rather than “feminine hygiene”, and our period products are listed online under “menstrual care”, reflecting all those who menstruate.

Menstrual products (tampons, pads, menstrual cups) are regulated by the FDA as medical devices and intimate care products (douches, wipes, washes, sprays, powders) are regulated by the FDA as cosmetics.

Good menstrual health and hygiene practices can prevent infections, reduce odors and help you stay comfortable during your period. You can choose many types of menstrual products to absorb or collect blood during your period, including sanitary pads, tampons, menstrual cups, menstrual discs, and period underwear.

Unregulated toxic chemicals in feminine care products may result in serious health problems, like increased risk of breast cancer, reproductive problems, asthma, and allergic reactions.

Why feminine products should be free? ›

An estimation of around 20% of industrial water pollution is from garment manufacturing, which contributes to climate change. As making sanitary products free would mean less people would be buying new pants/ leggings/ trousers, it would also help with the pollution from the machines that make them.

Natural period products like organic pads and tampons, menstrual cups, and wipes are the best options because they're nontoxic and made more sustainably than traditional products that use plastics and harsh chemicals, along with other no-nos.

The study found that an estimated 28,114 tonnes of waste is generated annually from menstrual products, 26,903 tonnes from disposable products of which about 4% (3,363 tonnes) is lost in the environment by flushing.

The products with the highest profit margins are those in which the cost to make something is significantly less than the price customers are willing to pay for it. Specialty products that speak to a niche market, children's products, and candles are known to have the potential for high margins.

An NYU report on U.S. margins revealed the average net profit margin is 7.71% across different industries. But that doesn't mean your ideal profit margin will align with this number. As a rule of thumb, 5% is a low margin, 10% is a healthy margin, and 20% is a high margin.

Feminine Hygiene Market Analysis

As a result, the demand for products such as tampons, menstrual cups, and internal cleansers and sprays is expected to grow rapidly in more developed regions, such as North America and Western Europe.

As the nation with the highest population, it is unsurprising that China is home to the largest market for feminine hygiene products worldwide.

A target market is a group of potential customers that you identify to sell products or services to. Each group can be divided into smaller segments. Segments are typically grouped by age, location, income and lifestyle.

A target market is a specific group of people with shared characteristics that a business markets its products or services to. Companies use target markets to thoroughly understand their potential customers and craft marketing strategies that help them meet their business and marketing objectives.

The data shows that the typical Target shopper is a suburban mother between 35 and 44 years of age. The typical Target customer also has some college education and a household income of $80,000.

What are 3 examples of poor hygiene? ›

In the U.S., Olay again topped the industry, followed by Dove and Scope. The remaining brands in the Top 10 for the health & hygiene industry were: Listerine, Nivea, Gillette, Colgate, Head & Shoulders, Pantene and Crest.

Soaps. One of the most important personal hygiene products are soaps. Soaps are made of fatty acid such as palmitic acid, and alkali such as sodium hydroxide or potassium hydroxide. They are used to remove dirt, grease, oil, and microbes from your body.

Without access to menstrual hygiene products, women may use makeshift sanitation products. That practice can lead to dangerous physical health impacts such as vaginal and urinary tract infections, severe reproductive health conditions and toxic shock syndrome.

In terms of the raw materials in disposable menstrual products, pads can contain up to 90% plastic, which largely end up in landfills. Disposable pads and tampons are most often made of cotton with rayon or other synthetic fibers and plastics such as polyester.

Overall, feminine hygiene product market sales account for approximately 77.4% revenue share in the global women's health market, which was valued at around US$ 38.1 Bn in 2022.

Overall, the 2022 tampon shortages are being caused by the same factors as other shortages—access to raw materials, shipping troubles, and labor issues. As Time pointed out, tampons are made with cotton and rayon, two materials that have been in high-demand for personal protective equipment throughout the pandemic.

In 2017, total sales for feminine hygiene products in the U.S. were $5.9 billion, according to Global Industry Analysts, as cited in USA Today. Worldwide, sales for the year were $20.62 billion. In 2020, those numbers are expected to reach $6.2 billion for domestic sales and $40 billion worldwide.

What is the most used feminine product? ›

Tampons and Pads

Pads, followed closely by tampons, are the most frequently chosen period product for maintaining menstrual hygiene. Pads and tampons are made with a combination of absorbent fibers, both natural and synthetic, including cotton and rayon.

Products that are used during menstruation may also be called menstrual hygiene products, including menstrual pads, tampons, pantyliners, menstrual cups, menstrual sponges and period panties.

The supply chain and inflation are now affecting menstrual products which means your brand of tampons and pads might be harder to find. Several factors have led to a shortage of period products from popular brands like Tampax and Always.

The feminine hygiene market was valued at USD 34,535.63 million in the current year, and it is projected to register a CAGR of 4.81% over the next five years.

The average cost of menstrual products was $20 per cycle as of January 2021, according to National Organization for Women, before inflation hit decade-highs. That added up to an estimated $200 to $300 per year and thousands of dollars over the course of a lifetime.

Periods have heavy flow volume and less flow volume days and may usually last for 4 to 6 days. It is hard to define normalcy of number of pads per day. On total, one to seven normal sized pads or tampons per period are normal.

Good menstrual health and hygiene practices can prevent infections, reduce odors and help you stay comfortable during your period. You can choose many types of menstrual products to absorb or collect blood during your period, including sanitary pads, tampons, menstrual cups, menstrual discs, and period underwear.